Unlock new growth by exploring the Web2App and App2Web hybrid models. This session explores how direct monetization channels on your website complement the Play Store to drive incremental revenue and deeper user insights. We’ll dig into GTM strategies for Web2App and App2Web, and ways to leverage web-captured data for high-ROI lifecycle marketing. In this session, learn how you can scale globally with flexible, localized checkouts while staying fully aligned with Google Play’s evolving policies.