You've built an amazing app. You've polished the UI and features, optimized performance, fixed all the bugs. You hit "Publish" on the Play Store and... crickets, nothing. Building the app was the easy part, now comes the real challenge: getting users and keeping them. As developers, we're rarely taught about distribution, acquisition, and retention. But in 2026, with AI making coding more accessible than ever, these "non-technical" skills are what separate successful apps from forgotten ones. In this talk, I'll share real-world strategies from my experience launching and growing apps as an indie developer and in small teams: Acquisition: Getting Your First Users Organic strategies that actually work: ASO, keywords, screenshots, video previews Free distribution channels Content marketing for developers Retention: Keeping Users Coming Back Onboarding that doesn't suck Push notifications done right Feature adoption metrics Feedback loops Analytics